Where there is hope, there is a market.

photo

Courtesy of ejhogbin

Over the years, obesity has entered our social dialogue through a variety of filters ranging from television segments to Lap-Band advertisements and promotions. Often the two worlds collide and we see celebrities and Reality TV Celebs endorse radial weight loss procedures.

In her work Happy Re-birthday: Weight Loss Surgery and the ‘New Me’, author Karen Throsby notes how the recent fascination with obesity has affected the steady increase in weight loss surgeries. Throsby states that weight loss surgery is seen as a last resort to those individuals who have battled with their weight over the years. And although weight loss surgery is incredibly invasive and dangerous, individuals still opt to go under to loss weight.

Throsby notes the discourse of “the new me” is a familiar trope that we often see within the narratives of normative bodily transformations. When we analyze these narratives within the context of weight loss surgeries, we notice that transformative procedures are often marketed with these “new me” values. And where there is hope, there is a market.

Recently, Lauren Manzo – the daughter of The Real Housewives of New Jersey star Caroline Manzo, underwent surgery to get the Lap-Band. Manzo had previously tried methods like Weight Watchers and Jenny Craig to lose the weight, but decided on the Lap-Band because she felt as though she was in a “very unhealthy” place in her life. Manzo, of course, is noting her emotional health as well as her physical health in this statement. To her, the Lap-Band was not “an easy fix” but a solution to get to a happier, healthier Lauren Manzo.

Stories similar to Lauren’s pop up all over the ‘fatosphere’ – an online community of fat bloggers and designated fat activists. In her work ‘A beautiful show of strength’: Weight loss and the fat activist self’ author Zoë C. Meleo-Erwin notes the conflicts that arise between fat activists and patients undergoing weight loss surgery. Meleo-Erwin explores the experiences of these two groups and claim they can be understood through the lens of biopower as well as through Foucault’s theory of governmentality.

Concepts of a “healthy” body and an obesity-driven health crisis are more controlled by societal influence (cultural and political) than by physical health. Again we see this in extreme regimentation plans practiced through obese people who are trying and lose weight “naturally”. For any other person, these extreme limitations would be considered dangerous, and might just warrant an eating disorder. But if you are obese, somehow you lose a little bit of personhood to the epidemic of obesity. Your body is a warning and ignites moral panic. And although fat activists are fighting to restructuralize this notion of obesity and fatness, they face the omnipresent opponent created within our society through biopower.

photo

Courtesy of Tobyotter

And so our country has capitalized on this epidemic – providing us with a bevy of surgical procedures, Reality TV opportunities, diets, and diet pills. It is important here to recognize the different behaviors society displays towards “fat” women versus “fat” men and how a familiar trope of the ideal feminine body is called into play.